McGraw-Hill Construction Releases the Greening of Corporate America SmartMarket(TM) Report NEW YORK, May 2 /PRNewswire/ -- McGraw-Hill Construction (MHC), part of The McGraw-Hill Companies (NYSE:MHP) , in conjunction with its research and report partner Siemens, today released the Greening of Corporate America SmartMarket(TM) report detailing corporate America's opinions on sustainability and green building. The landmark study, sixth in a series, reveals that not only are most U.S. corporate leaders interested in sustainability, but the majority of leaders are also examining proactive ways to make sustainability a consistent part of their companies' missions. Eighteen percent of leaders surveyed are in the upper, or market transformational, stages, with 15% viewing sustainability as a competitive advantage and 3% actually driving their entire businesses through this value-driven lens. Over the next three years, more companies see themselves as entering this top tier, with nearly a third of the sample aiming to be market leaders in sustainability. "The SmartMarket(TM) report's current numbers are encouraging, and the predictions are even more exciting," explains Harvey M. Bernstein, MHC vice president of Industry Analytics, Alliances and Strategic Initiatives. "Almost 60% of the top decision-makers in America's most important corporations are seeing the value in sustainability concepts now, with that number expected to increase dramatically to 88% in just three years." "Today's corporate leaders are already very conscious of using green practices when considering new facilities, and they expect green building to have an increasing impact in the future," said Brad Haeberle, director of Marketing, Siemens Building Technologies, Inc., "Moreover, they believe that green building is in their company's best interests, not only for the clear economic benefits, but for the market differentiation and competitive advantage," he added.
