CINCINNATI--(BUSINESS WIRE)--Green Builder® Media, the leading national purveyor of information and education about residential green building and sustainable development, announces its new corporate mission: “Defining Green™.” In this process of Defining Green, Green Builder Media will set parameters around the concept of green building, helping to dispel the many myths and vast amount of confusion that exist in the marketplace today. Over the past two years, Green Builder Media has encouraged building professionals and manufacturers to focus on the fact that their decisions inevitably impact the environment. The company has urged professionals and advertisers to ask themselves penetrating questions about energy efficiency and renewables, water management, indoor environment quality, waste reduction, and other essential factors that contribute to the larger subject of green building. “We have found that our readers and advertisers want us to take a bolder, more authoritative leadership position within the green space and to actually define what green means,” says Sara Gutterman, CEO of Green Builder Media. “We are gladly stepping up to meet this request. We will weave the concept of Defining Green into all of our editorial content, product offerings, and daily business decisions.” According to Green Builder Media, the term “green building” incorporates design, construction, and development that aspire to be regenerative, restoring and replenishing the natural system in which it is located and improving the quality of life for inhabitants. To manifest the company’s commitment of Defining Green, Green Builder Media is redesigning and re-launching its flagship publication, Green Builder magazine. “Green building is the present and the future,” says Editor-in-Chief Cati O’Keefe. “Therefore, the new design and content of Green Builder magazine will be more progressive and inspirational than ever before.” Green Builder Media has hired Matt Power and Alison Rice, two award-winning editors, to bolster its Defining Green campaign and the re-launch of Green Builder magazine. Power, senior editor, is one of the residential construction industry’s most accomplished and respected editors and a long-time proponent of green building. He has received some of the industry’s highest honors, including the Jesse H. Neal award, the Ned Godrey award from the Construction Writers Association, and repeated recognition from the American Society of Business Press Editors. Rice, managing editor, has covered the housing industry since 2000 as both an editor and writer. Most recently, she served as editor of Multifamily Executive magazine (a Hanley Wood publication, owned by JP Morgan Chase & Co, NYSE: JPM). Rice is a two-time Jesse H. Neal award finalist and has garnered several national and regional awards from the American Society of Business Press Editors. “We are thrilled to welcome two of the best editors in the construction industry to the Green Builder Media team. With Matt’s vast knowledge of the green building space and Alison’s strong business reporting experience, we have an editorial team that solidifies Green Builder Media’s position as the authority on residential green building,” says Gutterman. “We now have the components in place that enable us to successfully define green, including the range of products and services, the experienced team, the industry background and extensive network, the market research capabilities, and, most importantly, the understanding of the nuances of the green building market.” Green Builder Media asserts that their quest to define green is not exclusive. The company welcomes collaboration on this effort and openly invites manufacturers, building organizations, and other sustainability-related groups to be involved in the process. “We know that there is not just one shade of green,” says Brian Strombotne, COO of Green Builder Media. “Therefore, we are assembling a team of industry leaders who all bring diverse experience and valuable input. The success of the green building movement will not be determined by one company alone, it is dependent on the participation of the entire industry.”
